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P3 acts as the production and distribution arm of the merchandise team providing initial product consulting, printing and delivery of products.

FBR maintains a close working relationship with Promotional Products Plus, LLC ("P3") and Madd Merch, Ltd. Co., our preferred merchandise providers. Madd Merch then takes over and manages the retail side, with experience in providing all of the merchandise vending at festivals such as Lollapalooza and the ACL Music Festival, as well as for some of the biggest entertainment names in the industry including Cold Play, Tom Petty and the Heartbreakers, The Dave Matthews Band and Pearl Jam. P3 and Madd Merch have used their expertise to consistently increase the gross merchandise sales at these festivals. In their six years as merchandise providers, they have successfully managed gross sales over a million dollars for a single three-day festival. All of this is done while providing full on-site concessions, doing so with tax compliance and detailed cost reporting to the festival production team. Their ability to handle the full merchandise process from start to finish greatly enhances the overall revenue stream. P3 Online